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Amazon bullet point generator

Five benefit-led bullets from your product features.

Quick answer

Amazon gives sellers 5 bullet points of up to 500 characters each. Keeping each under about 255 characters, one feature plus its benefit, reads best on mobile.

Your product

Max length per bullet

How it works

  • One feature per bullet

    Start with a short header in caps, then the feature, then why it matters to the buyer.

  • Keep it short

    Sellers can use up to 500 characters per bullet, but around 200–255 reads better on mobile. Pick a limit above.

  • Order by importance

    Put the reason people buy first. Size, care and what is in the box go last.

Frequently asked questions

How many bullet points can I have on Amazon?

Sellers get 5 bullet points. Some vendor accounts and categories allow more.

What is the Amazon bullet point character limit?

Up to 500 characters per bullet for sellers in most categories; vendors are often held to about 250–255. Shorter bullets are easier to scan.

What should I not put in Amazon bullets?

Prices, shipping or seller info, promotional claims like “best seller”, emojis and claims you cannot back up.

Related free tools

→Amazon product title generatorTitles under 200 characters.→Amazon product description generatorDescriptions under 2,000 characters.→Amazon listing graderScore your title, bullets and images.
Updated ·By the Deviantly data team

Sources: BQool: Amazon bullet limit lowered to 500 characters · SellerApp: Amazon bullet points guide · SellerSprite: Amazon bullet points guide 2026