How it works
Say one benefit
Pick the single thing customers care about most. A slogan that tries to say everything says nothing.
Keep it short
2–6 words is easy to remember and fits a bio, a label or the end of a video.
Test it out loud
Say it next to your brand name. If it is hard to say or sounds like a competitor, try another.
Frequently asked questions
What makes a good slogan?
It is short, easy to say, and tells people why to pick you. Nike’s “Just do it” is 3 words.
What is the difference between a slogan and a tagline?
People use them the same way. Some teams use tagline for the fixed line under a logo and slogan for campaigns.
Can I trademark a slogan?
Often yes, if it is distinctive. Search existing trademarks and ask a lawyer before printing it on packaging.