Video numbers
Benchmarks are directional estimates by length from TTCalculator; only you can see real completion data in your analytics.
How completion rate works
The formula
full watches ÷ views × 100A view counts as complete when the progress bar reaches the end. TikTok shows this as Watched full video in each video’s analytics.
Benchmark by length
7 s ≈ 89% · 15 s ≈ 73% · 30 s ≈ 55% · 60 s ≈ 38% · 3 min ≈ 17%Longer videos finish less often. The tool blends these estimates for your exact length, so compare like with like.
Overall bands
80% or more is excellent, 60–80% good, 40–60% average and under 40% weak. These bands assume a mix of lengths.
Frequently asked questions
What is a good completion rate on TikTok?
Above 60% is good in general. For a 15-second video aim for about 73%; for a 60-second video about 38% is typical.
Where do I find my full watches?
TikTok Analytics shows Watched full video as a percentage. Multiply it by views to get the number of full watches.
Do long videos get punished for low completion?
Not always. A long video can still do well on total watch time even if fewer people finish it.