How it works
List your products
One per line. The run of show gives each one a demo slot and repeats them in the recap.
Add your offer
Only add an offer you have set up in Seller Center. Leave it blank and the script points viewers to the product links.
Pick a duration
Minute marks scale to 30, 60, 90 or 120 minutes. For long LIVEs, repeat the demo and recap blocks.
Frequently asked questions
How long should a TikTok Shop LIVE be?
Many sellers start with 60 minutes. Longer LIVEs give new viewers more chances to join, but plan recaps so they know what is on sale.
How often should I recap products?
Every 15–20 minutes. Viewers join and leave all the time, so short recaps keep new people up to speed.
What should I do during a product demo?
Pin the product, show it close to the camera, use it for real and read questions from the comments out loud.