Amazon keyword finder: free keyword ideas from Amazon search
Use this free Amazon keyword finder to turn one seed word into 30 keyword ideas from Amazon search. See each phrase’s popularity, estimated monthly searches and results count, filter long-tail keywords, and copy a ready backend search terms line.
30 keyword ideas per search and 10 searches a day, free with no sign-up.
An Amazon keyword finder turns one seed word into the related phrases shoppers type into Amazon search. Type a product keyword, pick the marketplace, and you get 30 ideas with relative popularity, estimated monthly searches and results counts. Use the popular ones in your title and bullets, and put the rest in your 249-byte backend search terms.
How to use the Amazon keyword finder
Three steps from one seed word to a listing’s worth of keywords. Each search takes a few seconds.
Type a seed keyword
yoga mat · USEnter the main words a shopper would search for your product, like yoga mat, and pick the marketplace: US, UK, Germany or Canada.
Filter and sort the ideas
for · size · with · best · long tailFilter by modifier, such as for women, size, with or best, or show long-tail phrases only. Sort by popularity, by fewest results or A to Z.
Copy keywords into your listing
title · bullets · backend 249 bytesCopy the keyword list for your title and bullets, then copy the backend search terms line, which keeps unique words under the 249-byte limit.
Where to use your Amazon keywords
Each part of a listing does a different job. Put the phrases that matter most where shoppers read first.
| Listing field | What to put there | Tips |
|---|---|---|
| Title | Your brand, the main keyword and the details shoppers filter by | Lead with the most popular, most relevant phrase. Character limits and style rules vary by category, so check your category’s style guide |
| Bullet points | Benefits and features, written for people, with secondary keywords | Use one or two long-tail phrases per bullet where they read naturally |
| Product description | Use cases, materials, care and what’s in the box | A good place for related phrases that don’t fit in the title or bullets |
| Backend search terms | Unique words shoppers search that aren’t already in your listing | 249 bytes in the US marketplace. No need to repeat words, add commas, or include brand names or ASINs |
| A+ content | Brand story, comparison charts and images with captions | Use it to explain and convert. Put the keywords that matter in the title, bullets and backend terms first |
| Product attributes | Size, color, material, count and other item details | Fill every relevant attribute. Shoppers narrow results with filters built from them |
Amazon’s listing rules change and vary by category and marketplace. Check Seller Central’s style guide for your category before you publish.
Frequently asked questions
How do I find keywords for an Amazon listing?
Start with the words a shopper would type, then type them into Amazon search and note the suggestions. An Amazon keyword finder like this one expands one seed word into related and long-tail searches with popularity estimates. Put the most popular, most relevant phrases in your title and bullets, and the rest in backend search terms.
Does Amazon show search volume?
Not publicly. Amazon Brand Analytics shows a search frequency rank to brand-registered sellers, which tells you how popular a search is compared with others, not an exact monthly count. This tool estimates popularity and monthly searches, and labels every number as an estimate.
Is there a free Amazon keyword research tool?
Yes. This Amazon keyword finder gives you 30 keyword ideas per search with popularity bars, results counts and a backend search terms builder, free and without an account. Exact monthly searches beyond the top 3 and the full keyword list come with a Deviantly trial.
How long can Amazon backend search terms be?
249 bytes in the US marketplace. Spaces count, and some characters, like letters with accents, take more than one byte. The builder on this page counts bytes for you, drops repeated words and shows when you go over the limit.
What is the difference between a keyword finder and a reverse ASIN tool?
A keyword finder starts from a seed word and expands it into related searches. A reverse ASIN tool starts from a product and shows the searches it appears for. Use a keyword finder to plan a new listing, and a reverse ASIN tool to study a competitor’s listing.
How accurate is the search volume in this tool?
The monthly searches, popularity and results counts are modelled estimates, labelled Estimate. Use them to compare keywords with each other and to choose which phrases go where in your listing, rather than as exact counts.
Related free tools
Keyword ideas come from public Amazon search suggestions for the marketplace you pick, expanded with common modifiers. Popularity, monthly searches and results counts are modelled estimates and are labelled Estimate. Amazon doesn’t publish search volume.