Amazon competitor analysis: look up any brand’s sales
Run a free Amazon competitor analysis on any brand in our catalog: estimated monthly sales, product count, price bands and top products.
Works with brand names as they appear on Amazon. Top 5 products free.
To analyze competitors on Amazon, compare each brand’s products on price, price range and top sellers. Amazon does not publish brand sales, so tools estimate them from each product’s “bought in past month” figure. This Amazon competitor analysis tool takes a brand name and shows the brand’s product count, estimated monthly sales, price bands and top products.
How Amazon competitor analysis works
Amazon shows each product’s price and a “bought in past month” range, but not brand totals. We add those figures up per brand across the products in our catalog.
Enter the brand name
brand name · as shown on AmazonType the brand name as it appears on Amazon product pages. Lookups are not case sensitive.
Read the products and price bands
products · price bands · top 5The report lists the brand’s products in Deviantly’s Amazon catalog, how they are priced and the top 5 by estimated monthly revenue.
Check the estimate
est. revenue = Σ (est. units × price)Monthly units come from Amazon’s “bought in past month” figures. Treat the total as an estimate.
Amazon brand data: what each metric means
| Metric | How it is worked out |
|---|---|
| Est. monthly revenue | Sum of each product’s estimated monthly units × price across the brand’s products in our catalog |
| Est. monthly units | Sum of the “X+ bought in past month” figures for the brand’s products |
| Products in Deviantly’s catalog | Number of the brand’s products in our Amazon catalog, not the full count of Amazon listings |
| Avg price | Average price of the brand’s products that have a price |
| Price bands | Number of the brand’s priced products in each price range |
| Top 5 products | The five products with the highest estimated monthly revenue |
| Data as of | Last crawl date of the most recent product shown |
Every sales figure is an estimate. Amazon does not publish revenue or units for brands.
Frequently asked questions
How do I analyze competitors on Amazon?
Start with the competitor’s brand: list its products, compare their prices with yours and note where its prices cluster. Then look at its top products by estimated monthly revenue. Repeat every month, since sales and prices move. This tool builds that first report from a brand name.
How can I see how much an Amazon brand sells?
You can only estimate it. Amazon does not publish a brand’s sales, but each product shows how many were bought in the past month as an “X+” range. This tool adds up those monthly units for the brand’s products and multiplies each product by its price. Treat the total as a range.
What does the product count mean?
It is the number of the brand’s products in Deviantly’s Amazon catalog. It is not the full number of listings Amazon shows for the brand.
How current is the data?
Each product has a last-crawled date. The report shows the date of the most recent product it uses, so you can see how fresh the figures are.
Related free tools
Source: Jungle Scout, Amazon competitor analysis guide. Method: monthly units come from Amazon’s “bought in past month” figures, and revenue is units × price, added up per brand. Estimates are labelled.