How it works
Add what the bullets do not
Explain who it is for, how it is used and what life with the product looks like. Bullets already cover the specs.
Stay under 2,000 characters
Spaces count. Each result shows its length so you can paste it in as is.
A+ Content replaces it for brands
If you are brand registered and publish A+ Content, it usually shows in place of the plain description. Keep the text version anyway for search and apps.
Frequently asked questions
How long can an Amazon product description be?
2,000 characters, including spaces, in most categories.
Can I use HTML in Amazon descriptions?
Use plain text with line breaks. Amazon may strip or reject most HTML, so formatting is not reliable.
Does the description help Amazon SEO?
It can add relevant words, but titles and bullets carry more weight. Write it for shoppers first.