TikTok Shop Calculatrice GMV : GMV, ventes nettes et paiements
Utilisez cette calculatrice gratuite TikTok Shop GMV pour transformer les units vendus et le prix en GMV, puis voyez ce qui reste après les remboursements , les frais de référencement et la commission d'affiliation . Obtenez votre paiement réel , l'écart entre GMV et le paiement, ainsi que le bénéfice par unité.
Gratuit, sans inscription, sans limite. Fonctionne pour les vendeurs et pour les créateurs affiliés.
GMV en TikTok (valeur brute des marchandises) est la valeur totale des commandes passées au cours d'une période, avant que les remboursements, les frais de plateforme et les commissions ne soient prélevés. Pour calculer TikTok Shop GMV, multipliez les unités vendues par le prix de vente. Les remises et les frais d'expédition pris en compte peuvent différer selon le tableau de bord, alors vérifiez l'icône d'information de la métrique dans Seller Center.
Comment calculer TikTok Shop GMV
GMV correspond aux unités vendues multipliées par le prix. Le reste de la calculatrice indique la quantité que vous conservez.
Entrez les unités vendues et le prix
GMV = units × priceTapez le nombre d'unités que vous avez vendues et le prix de vente. GMV apparaît immédiatement : unités multipliées par prix, avant déductions éventuelles.
Ajoutez des remises, des remboursements, des frais et des commissions
refunds · referral fee · commissionAjoutez les remises financées par le vendeur, les frais d'expédition facturés aux acheteurs, votre taux de remboursement, les frais de parrainage et la commission d'affiliation. Définissez les frais de parrainage en fonction de votre catégorie.
Lisez GMV, le paiement et l'écart
GMV → payout → profitLa cascade montre comment GMV se transforme en paiement et, avec un coût de produit, en profit. L'écart montre quelle part de GMV ne vous parvient jamais.
What is GMV in TikTok? GMV vs net sales vs payout
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. It tells you how much sold, not how much you keep. Read What GMV means for the full definition. Here is how each number in this calculator is worked out.
| Term | What it is | How this calculator works it out |
|---|---|---|
| GMV | The total value of orders placed, before refunds, fees and commissions | units × price, with discounts taken out or shipping added only if you switch those on |
| Net sales | What buyers paid for products after seller-funded discounts and refunds | units × price − discounts − refunds |
| Referral fee | TikTok Shop’s fee on each sale, a percentage that depends on category and region | fee % × net sales |
| Affiliate commission | The percentage you pay creators on eligible sales their content drives | commission % × share of sales via affiliates × net sales |
| Payout | What is left for you after refunds, fees and commission | net sales + shipping charged − referral fee − commission |
| Profit | What you keep after product costs | payout − product cost × units, before ads, shipping labels and other costs |
| GMV vs payout gap | The share of GMV that never reaches you | (GMV − payout) ÷ GMV |
The fee bases here are simplified so the steps are easy to follow. Your settlement statement in Seller Center is the final word on what you were paid.
Questions fréquemment posées
What is GMV on TikTok?
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. On TikTok Shop it shows how much was sold, not how much you keep. Which discounts and shipping are counted can differ by dashboard, so check the metric's info icon in Seller Center.
Is GMV the same as revenue or profit?
No. GMV is the top line: the value of orders placed. The money you actually receive, your payout, is lower once refunds, referral fees and affiliate commissions come out, and profit is lower again after product, shipping and ad costs. This calculator shows each step and the gap between GMV and payout.
How do I calculate TikTok Shop GMV?
Multiply units sold by the selling price, before any deductions. For example, 100 units at 22,99 € is 2 299 € of GMV. Depending on the dashboard, seller-funded discounts may be taken out and shipping charged to buyers may be added, so set the two GMV options in the calculator to match.
Does GMV include shipping and discounts?
It depends on the dashboard definition. Some GMV metrics use the price before discounts and others after, and shipping charged to buyers may or may not be included. Hover over or tap the info icon next to GMV in Seller Center to see exactly what that number counts.
What is GMV for TikTok affiliates?
For creators in TikTok Shop's affiliate program, GMV is the sales value of orders driven by your content, such as videos, LIVEs and your showcase. Commission is paid on eligible sales, which can be lower than GMV once refunds and returns are taken out. Switch the calculator to Creator to estimate your commission.
Is this free?
Yes. The TikTok Shop GMV calculator is free, with no sign-up and no daily limit. To see estimated GMV for any shop, use the TikTok Shop revenue checker, or start a 7-day free trial to track shops and products over time.
Outils gratuits associés
Every number on this page comes from what you type in. Payout and profit are estimates because fee bases, discounts and shipping rules vary by category, region and dashboard, and they are labelled Estimate. Check your Seller Center statements for the amounts actually settled.