Start from an example:
Your numbers
visitors
Orders, sign-ups or any goal you count.
Goals
Shows the visitors needed at your current rate.
%
Count visitors and conversions over the same period and from the same source.
How conversion rate is calculated
Conversion rate
conversions ÷ visitors × 100The share of visitors who did the thing you want, like buying or signing up.
Visitors needed
goal ÷ conversion rateHow much traffic you need to hit a sales goal if the rate stays the same.
Gain at target
visitors × target rate − conversionsExtra conversions you would get from the same traffic by improving the page.
Frequently asked questions
What is a good conversion rate for an online store?
Many stores land around 1–3% of sessions. It varies a lot by price, niche and traffic source, so track your own trend.
Should I use sessions or unique visitors?
Either works if you stay consistent. Sessions give a lower rate because one person can visit several times.
How can I raise my conversion rate?
Use clear photos and price, fast pages, reviews near the buy button and fewer steps at checkout.