How it works
Start from the topic
The tool finds the core phrase in your topic and builds the searches people are likely to type around it.
Match the intent
How-to, Product, Ideas and Review searches use different words. Pick the one your video answers.
Use it in three places
Put the main keyword in the caption, in on-screen text early in the video and in the voiceover. TikTok can read all three.
Frequently asked questions
What is TikTok SEO?
It means using the words people search for in your caption, on-screen text and voiceover, so your video shows up in TikTok search.
How do I check if people search a phrase?
Type it into TikTok search and look at the autocomplete suggestions and the 'Others searched for' box. Those come from real searches.
Do hashtags still matter?
A few relevant hashtags help describe the video. The words in the caption, on-screen text and voiceover matter as much.