Start from an example:
What the buyer pays
$
$
Leave at 0 for free shipping.Your costs per order
%
$
$
$
$
Ads, labor, returns allowance.orders
Estimate. Referral rates vary by category; check Amazon’s fee schedule for yours.
How FBM profit is calculated
Profit per order
price + shipping charged − cost − referral − label − packaging − otherEverything the buyer pays, minus every cost of the order.
Referral fee
max(29 ₽, (price + shipping charged) × referral %)Amazon takes its cut of the total sale, including shipping you charge. 15% in most categories.
ROI
profit ÷ product cost × 100How much each dollar spent on stock earns back.
Frequently asked questions
What fees does Amazon charge FBM sellers?
A referral fee on each sale (15% in most categories) plus the 3 799 ₽ monthly Professional plan, or 94 ₽ per item on the Individual plan.
Should I offer free shipping on FBM?
Often yes, but build the label cost into the price. The calculator shows whether shipping charged covers your label.
Is referral fee charged on shipping?
Yes. It is a percentage of the total sales price, including shipping and gift wrap charges.