TikTok Магазин GMV калькулятор: GMV, чистые продажи и выплаты
Используйте этот бесплатный калькулятор TikTok Shop GMV, чтобы превратить проданные unit и цену в GMV, а затем посмотреть, что осталось после возвратов , реферальных комиссий и партнерской комиссии . Получите реальную выплату , разницу между GMV и выплатой, а также прибыль на единицу.
Бесплатно, без регистрации, без ограничений. Работает для продавцов и создателей партнерских программ.
GMV в TikTok (валовая стоимость товара) — это общая стоимость заказов, размещенных за период, до вычета возмещений, сборов платформы и комиссий. Чтобы рассчитать TikTok Shop GMV, умножьте проданные единицы на продажную цену. Какие скидки и доставка учитываются, могут различаться в зависимости от информационной панели, поэтому проверьте значок информации о метрике в Центре продаж.
Как рассчитать TikTok Shop GMV
GMV — проданное количество единиц, умноженное на цену. Остальная часть калькулятора показывает, сколько из них вы оставляете.
Введите проданные единицы и цену
GMV = units × priceВведите количество проданных единиц и цену продажи. GMV появляется сразу: количество единиц, умноженное на цену, без вычетов.
Добавьте скидки, возвраты, сборы и комиссию
refunds · referral fee · commissionДобавьте скидки, финансируемые продавцом, стоимость доставки, взимаемую с покупателей, процент возврата, реферальную комиссию и партнерскую комиссию. Установите реферальную плату в соответствии с вашей категорией.
Прочтите GMV, выплату и разницу.
GMV → payout → profitВодопад показывает, как GMV превращается в выплату и, вместе с себестоимостью продукта, в прибыль. Разрыв показывает, какая доля GMV никогда до вас не доходит.
What is GMV in TikTok? GMV vs net sales vs payout
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. It tells you how much sold, not how much you keep. Read What GMV means for the full definition. Here is how each number in this calculator is worked out.
| Term | What it is | How this calculator works it out |
|---|---|---|
| GMV | The total value of orders placed, before refunds, fees and commissions | units × price, with discounts taken out or shipping added only if you switch those on |
| Net sales | What buyers paid for products after seller-funded discounts and refunds | units × price − discounts − refunds |
| Referral fee | TikTok Shop’s fee on each sale, a percentage that depends on category and region | fee % × net sales |
| Affiliate commission | The percentage you pay creators on eligible sales their content drives | commission % × share of sales via affiliates × net sales |
| Payout | What is left for you after refunds, fees and commission | net sales + shipping charged − referral fee − commission |
| Profit | What you keep after product costs | payout − product cost × units, before ads, shipping labels and other costs |
| GMV vs payout gap | The share of GMV that never reaches you | (GMV − payout) ÷ GMV |
The fee bases here are simplified so the steps are easy to follow. Your settlement statement in Seller Center is the final word on what you were paid.
Часто задаваемые вопросы
What is GMV on TikTok?
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. On TikTok Shop it shows how much was sold, not how much you keep. Which discounts and shipping are counted can differ by dashboard, so check the metric's info icon in Seller Center.
Is GMV the same as revenue or profit?
No. GMV is the top line: the value of orders placed. The money you actually receive, your payout, is lower once refunds, referral fees and affiliate commissions come out, and profit is lower again after product, shipping and ad costs. This calculator shows each step and the gap between GMV and payout.
How do I calculate TikTok Shop GMV?
Multiply units sold by the selling price, before any deductions. For example, 100 units at 2 374 ₽ is 237 405 ₽ of GMV. Depending on the dashboard, seller-funded discounts may be taken out and shipping charged to buyers may be added, so set the two GMV options in the calculator to match.
Does GMV include shipping and discounts?
It depends on the dashboard definition. Some GMV metrics use the price before discounts and others after, and shipping charged to buyers may or may not be included. Hover over or tap the info icon next to GMV in Seller Center to see exactly what that number counts.
What is GMV for TikTok affiliates?
For creators in TikTok Shop's affiliate program, GMV is the sales value of orders driven by your content, such as videos, LIVEs and your showcase. Commission is paid on eligible sales, which can be lower than GMV once refunds and returns are taken out. Switch the calculator to Creator to estimate your commission.
Is this free?
Yes. The TikTok Shop GMV calculator is free, with no sign-up and no daily limit. To see estimated GMV for any shop, use the TikTok Shop revenue checker, or start a 7-day free trial to track shops and products over time.
Сопутствующие бесплатные инструменты
Every number on this page comes from what you type in. Payout and profit are estimates because fee bases, discounts and shipping rules vary by category, region and dashboard, and they are labelled Estimate. Check your Seller Center statements for the amounts actually settled.