Product
Ads
Estimate. Use conversion rate and CPC for the same keyword or campaign and date range.
How the max PPC bid is calculated
Revenue per click
price × conversion rateWhat each click is worth in sales. At 2 850 ₽ and 10% CVR, each click brings in 285 ₽ on average.
Max CPC
price × conversion rate × target ACoSThe most you can pay per click and still hit your target ACoS.
Break-even CPC
price × conversion rate × margin before adsAbove this bid, every ad sale loses money.
Frequently asked questions
What should I bid on Amazon PPC?
Start at or a little below your max CPC from this calculator, then adjust each keyword by its own conversion rate after a week or two of data.
Why is my actual ACoS higher than my target?
Your real conversion rate or CPC differs from the inputs. Re-run the numbers with the keyword’s actual CVR and average CPC.
Is the bid the same as what I pay?
No. Your bid is the most you are willing to pay. The CPC you pay is often lower, set by the auction.
What conversion rate should I use for a new product?
Use a cautious guess, such as 5–10%, then replace it with real data once you have 100+ clicks.