Amazon product title generator

Compliant Amazon titles with a character count on each.

Quick answer

Amazon titles must stay within 200 characters in most categories, use no word more than twice, and skip ! $ ? _ { } ^ ¬ ¦ unless part of the brand.

How it works

Brand and product type first
Shoppers and search read the first 70–80 characters most, especially on mobile. Lead with what the item is.
Then the attributes buyers filter by
Size, count, material, color and the one feature that sets it apart. Use numerals, such as 32 oz, not thirty-two ounce.
Check the 2025 rules
Max 200 characters in most categories, no word more than twice, and none of ! $ ? _ { } ^ ¬ ¦ unless part of the brand. The templates strip those for you.

How long can an Amazon product title be?

200 characters, including spaces, for most categories. Some apparel categories have lower limits, so check your category style guide.

Can I repeat words in an Amazon title?

A word may appear at most twice. Articles, prepositions and conjunctions are exempt; plurals count as the same word.

Which characters are banned in Amazon titles?

! $ ? _ { } ^ ¬ ¦ are not allowed unless they are part of the brand name. Dashes and pipes are fine.

Should I put the brand in the title?

Yes. Amazon expects the brand first, followed by the product type and key attributes.

Updated November 5, 2026·By the Deviantly data team