How to write an Instagram bio
Say what you post
The first line should tell a new visitor in a second what they get by following you.
Add proof or personality
A short line about results, experience or your style helps people trust you.
End with one action
Point to your link, a freebie or your DMs. Keep the whole bio within 150 characters, including line breaks.
Frequently asked questions
How many characters can an Instagram bio have?
150 characters, including spaces, emojis and line breaks. Your name field and username are separate.
Should I use emojis in my bio?
A few help break up lines and draw the eye. Use them as signposts, not decoration, and don't replace key words with them.
Should I put keywords in my bio?
Yes, in plain words. Words in your name field and bio help people find and understand your account.
Related free tools
→Instagram character counterCheck your bio fits in 150 characters.→Instagram caption generatorCaptions with a hook and a call to action.→TikTok font generatorFancy text for your bio and name.
Sources: Metricool: Instagram limits in 2026 · Sendible: Instagram character limits explained