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TikTok ad copy generator

Ad text under 100 characters, plus on-screen lines.

Quick answer

Keep TikTok ad text at 100 characters or less (50 in Chinese, Japanese, Korean) to avoid cut-off. Non-Spark ad text cannot hold links, @ mentions or hashtags.

Your ad

Start with a verb.
Call to action

How it works

  • Fill in four fields

    Product, one main benefit starting with a verb, who it is for, and the CTA button you will use.

  • Stay under 100 characters

    TikTok says to keep ad text within 100 characters (50 for Chinese, Japanese or Korean) so it is not hidden behind 'See more'. Each result shows its count.

  • Add on-screen lines

    Use the three short lines as text overlays: a hook, the benefit and the CTA.

Frequently asked questions

What is the TikTok ad text limit?

TikTok's spec says to keep ad text within 100 characters for most languages, or 50 for Chinese, Japanese and Korean. Spark Ads use the post caption.

Can I use hashtags in TikTok ad text?

Not in non-Spark ads. TikTok's auction In-Feed spec says those captions do not support clickable links, @ mentions or hashtags.

Do emojis count toward the limit?

Count them as characters, and check the preview in Ads Manager before you launch, since display can vary by device.

Related free tools

→TikTok ads cost calculatorBudget, CPM and CPC for your campaign.→TikTok hook generator10 short hooks for your topic.→TikTok script generatorTimed scripts with hook, beats and CTA.
Updated ·By the Deviantly data team

Sources: TikTok reservation In-Feed ad specs (caption length) · TikTok auction In-Feed ad specs (no links, @ or hashtags in non-Spark captions)