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TikTok CPM calculator

Enter any two of CPM, spend and impressions.

Quick answer

CPM = ad spend ÷ impressions × 1,000. Triple Whale’s Aug 2025–Jul 2026 data puts median TikTok CPM at ฿118–฿157 by industry.

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Known numbers

$
Ignored when solving for spend.
Ignored when solving for impressions.
$
Ignored when solving for CPM.

Benchmarks are third-party medians and change by country, season and objective. Your CPM is set by auction.

How TikTok CPM is calculated

  • CPM

    CPM = spend ÷ impressions × 1,000

    What you pay for 1,000 ad views. Ads Manager reports it per campaign and ad group.

  • Spend

    spend = CPM × impressions ÷ 1,000

    Use this to plan a budget for a reach goal.

  • Impressions

    impressions = spend ÷ CPM × 1,000

    Use this to see how many views a fixed budget can buy.

Frequently asked questions

What is the average CPM on TikTok?

Triple Whale’s Aug 2025–Jul 2026 industry medians run from ฿118(Sports & Outdoors) to ฿157(Home & Garden). Its 2025 all-advertiser average was ฿451.

Why is my TikTok CPM so high?

Narrow audiences, low budgets, weak creative and busy seasons like Q4 all raise CPM. Broader targeting usually lowers it.

Is CPM or CPC better to track?

Track both. CPM shows the cost of reach. CPC shows whether people act on the ad.

Related free tools

→TikTok CTR calculatorClick-through rate vs industry benchmarks.→TikTok ads cost calculatorWhat a campaign could cost.→TikTok ads benchmarksCPM, CPC, CTR and CVR by industry.
Updated ·By the Deviantly data team

Sources: Triple Whale: TikTok ads benchmarks by industry (Aug 2025–Jul 2026) · Influee: TikTok ads benchmarks 2026 (Triple Whale 2025 data)