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TikTok Shop GMV goal planner

Orders, videos, creators and samples for your GMV goal.

Quick answer

Orders = GMV goal ÷ order value. Videos = orders ÷ sales per video. Samples = posting creators ÷ post rate, and only 20–40% of samples usually get a post.

Start from an example:

Goal

$
$

Creator funnel (estimates)

orders
Across all videos. Most sell nothing; a few sell a lot.
videos
%
Often 20–40% for cold outreach.
$
Product cost plus shipping.

Sales per video, videos per creator and post rate are estimates; use your own Affiliate Center data. Ignores ad-driven and organic shop sales.

How the GMV goal planner works

  • Orders

    orders = GMV goal ÷ average order value

    A ฿1.7M goal at ฿952 per order needs about 1,786 orders.

  • Videos and creators

    videos = orders ÷ sales per video; creators = videos ÷ videos per creator

    Use an average across all videos. One trade report found only about 5% of creator videos drove sales.

  • Samples

    samples = creators ÷ post rate

    Cold outreach often gets 20–40% of samples posted. Better vetting can push it past 50%.

Frequently asked questions

How many samples should I send on TikTok Shop?

Enough to hit your video target after drop-off. At a 35% post rate, every 100 samples give about 35 posting creators.

What percent of creators post after getting a sample?

Reports range widely: about 20% for first-round cold outreach, 40%+ with refined targeting and up to 62% with strong vetting.

How many sales does a TikTok Shop video get?

Most get none. One agency report found about 5% of videos drive sales, so averages are low and a few videos carry the month.

Related free tools

→TikTok Shop sample ROI calculatorIs a free sample worth it?→TikTok GMV calculatorEstimate GMV for any shop.→Top TikTok Shop creatorsCreators driving sales now.
Updated ·By the Deviantly data team

Sources: Short Form Nation: product seeding ROI for TikTok Shop (2026) · Amplisell: 90% posting, but only 5% selling