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TikTok Shop sample request checker

Approve or decline a creator's free sample request.

Quick answer

Approve creators who post after most samples, sell in your niche and have recent GMV. Post rate matters most: a 90% rate nearly guarantees a video.

Start from an example:

Creator

%
TikTok's sample fulfillment rate on the request.
$
Sales across all brands.
views
followers
Fits your product category

Your sample

$
Product plus shipping.
$
After fees and commission.

The score is our own weighting, not a TikTok rule. Tune it against the creators who actually posted and sold for you.

How the approval score works

  • Weighting

    post rate 35 + GMV 25 + niche fit 20 + views 15 + followers 5

    Post rate counts most because a sample with no video earns nothing. Followers count least: views and sales show reach better.

  • Decision

    70+ approve · 45–69 approve with conditions · under 45 decline

    For middle scores, agree a posting date in chat or send a cheaper variant first.

  • Payback

    sales to cover sample = sample cost ÷ profit per sale

    Shows how few sales the creator needs to drive before the sample pays for itself.

Frequently asked questions

Should I approve every TikTok Shop sample request?

No. Many approved creators never post. Check their sample fulfillment rate, recent GMV and niche before you ship.

What is a good sample fulfillment rate?

The higher the better. Hubfluence calls a 90% post rate a near-guaranteed video and 20% a coin flip you usually lose.

Can I auto-approve sample requests?

Yes. Tools and Seller Center settings let you set minimum followers, 30-day GMV, average views and fulfillment rate. Use this score to pick your thresholds.

Related free tools

→TikTok Shop free sample ROI calculatorDo your samples pay for themselves?→TikTok Shop creator ROI calculatorProfit and ROI per creator.→Top TikTok Shop creatorsFind creators worth sampling.
Updated ·By the Deviantly data team

Sources: Hubfluence: should I approve every sample request? · Euka: sample request auto-approval criteria