How to write an Instagram caption
Hook first
Only about the first 125 characters show before “more”. Put the reason to stop scrolling there.
One useful detail
Add a tip, a step or the story behind the post. Short lines are easier to read on a phone.
Ask for one thing
End with one call to action: comment, save or tap the link. Then add up to 5 relevant hashtags.
Frequently asked questions
How long should an Instagram caption be?
Any length up to 2,200 characters works. Short captions suit Reels; longer ones suit carousels and tips. Keep the hook in the first 125 characters.
How many hashtags should a caption have?
Up to 5, the current Instagram limit. 3 well-chosen tags are usually enough.
What is a good call to action?
Ask one clear thing: a question to answer, a reason to save, or where to buy. Asking for several things at once weakens each one.