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Counts each emoji as one character. Instagram may count some emojis as two, so leave a small buffer near the limit.
Instagram character limits
Caption: 2,200 characters
Only about the first 125 characters show in the feed before “more”, so lead with the hook and keep details lower down.
Bio: 150 characters
Line breaks and emojis count. Say who you help, what you post and what to do next.
Hashtags: up to 5
Instagram now caps posts and Reels at 5 hashtags, down from 30. Pick the most relevant ones, not generic tags like #reels.
Frequently asked questions
What is the Instagram caption character limit?
2,200 characters, including spaces, emojis, line breaks and hashtags. Comments have the same limit.
How many characters can an Instagram bio have?
150 characters. Your username is limited to 30 characters.
How many hashtags can I use on Instagram?
Up to 5 per post or Reel. Instagram cut the limit from 30 to curb spam and asks for relevant tags.
How much of a caption shows before “more”?
About the first 125 characters, depending on the screen and line breaks. Put the key message first.
Related free tools
Sources: Metricool: Instagram limits in 2026 · Social Samosa: Instagram limits hashtags to five per post · Sendible: Instagram character limits explained · NapoleonCat: Instagram character limits