Amazon competitor analysis: look up any seller’s sales
Run a free Amazon competitor analysis on any seller or brand: estimated monthly sales, best sellers, prices, ratings and how fast they launch products.
Works with storefront links, seller IDs (like A2NPK7HOME0CO1) and brand names. Top 5 products free.
To analyze competitors on Amazon, open the seller’s storefront and compare their best sellers on price, Best Sellers Rank, rating, review growth and launch pace. Sales are estimates, since Amazon does not publish seller revenue. This Amazon competitor analysis tool takes a seller link, seller ID or brand name and shows estimated monthly sales, top products and FBA share.
How Amazon competitor analysis works
Amazon shows each seller’s storefront and each product’s Best Sellers Rank, but not sales. We estimate units for every product from its rank, multiply by price and add it up per seller.
Find the seller ID or storefront
amazon.com/sp?seller=A2NPK7HOME0CO1On a product page, click the seller name next to “Sold by”. Copy the storefront link, or the seller ID after “seller=”.
Paste it into the tool
storefront link · seller ID · brand namePaste the link, the seller ID or a brand name. The tool shows what it detected before it runs the report.
Read the report
est. revenue = Σ (est. units × price)Start with revenue and the top 5 products. Then check price bands, ratings and the FBA share to see where you can compete.
Amazon sellers data: what each metric means
| Metric | How it is worked out |
|---|---|
| Est. monthly revenue | Sum of estimated units × price for every product the seller lists |
| Est. monthly units | Each product’s Best Sellers Rank turned into monthly sales for its category |
| Products listed | Active listings in the seller’s storefront |
| Avg price and rating | Average across the seller’s active listings |
| Review velocity | New reviews per month across the whole catalog |
| New launches (90 days) | Listings first seen in the last 90 days |
| Fulfilment mix | Share of the seller’s offers shipped by Amazon (FBA) vs by the seller (FBM) |
Every sales figure is an estimate. Amazon does not publish revenue or units for sellers.
Frequently asked questions
How do I analyze competitors on Amazon?
Start with the competitor’s storefront: list their best sellers, then compare price, Best Sellers Rank, rating, review growth and launch pace with your own products. Note how they ship (FBA or FBM) and where their prices cluster. Repeat every month, since ranks and prices move. This tool builds that first report from a seller link, seller ID or brand name.
How can I see how much an Amazon seller sells?
You can only estimate it. Amazon does not publish a seller’s sales, so tools add up estimated monthly sales for each product the seller lists, using each product’s Best Sellers Rank and price. Treat the total as a range. Products with many variations and brand-new launches are the hardest to estimate.
How do I find an Amazon seller ID?
Copy it from the seller’s storefront link: it is the code after “seller=”. To reach the storefront, click the seller name next to “Sold by” on any product page they sell. A seller ID is a string of capital letters and digits, such as A2NPK7HOME0CO1. Paste the full link here and the tool picks out the ID for you.
Is there a public Amazon seller directory?
No. Amazon has no public directory that lists sellers by sales. You can open any seller’s storefront from a listing, but Amazon seller data such as revenue and units is not shown there. Research tools build an Amazon sellers database from product ranks and listings. Deviantly Track lets you follow sellers and their catalogs over time.
Related free tools
Source: Jungle Scout, Amazon seller competitor analysis guide. Method: sales are estimated from each product’s Best Sellers Rank and price, then added up per seller. Estimates are labelled.