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TikTok ad creative grader

Score your ad against TikTok’s creative best practices.

Quick answer

TikTok recommends 9:16 video at 720p or higher, sound on, captions, a person on screen, the key message in the first 3 seconds and a clear call to action.

Start from an example:

Opening

Main message or hook in the first 3 seconds?
A person on screen (creator, staff or customer)?

Format

Aspect ratio
Resolution
Text and logo inside the safe zone?
sec

Sound and text

Sound or music?
Captions or text overlays?
Look and feel
Clear call to action at the end?

Point weights are our own estimate built on TikTok’s guidance; TikTok gives no single best ad length. Always A/B test 3–5 creatives.

How the TikTok ad creative score works

  • Ten checks from TikTok’s guidance

    TikTok recommends 9:16 at 720p or higher, sound, captions, people on screen, the proposition within 3 seconds, the hook within 6 seconds and a clear CTA.

  • Weighted score

    The hook and 9:16 format weigh most, then sound, captions, CTA and people. Each missing item lists the points you would gain.

  • Test several versions

    TikTok suggests 3–5 creatives per ad group, each clearly different, and refreshing them when results drop.

Frequently asked questions

What makes a good TikTok ad?

A vertical, sound-on video with a person on screen, a hook in the first seconds, captions and a clear call to action, in a native creator style.

How long should a TikTok ad be?

TikTok gives no single best length for In-Feed ads. For TopView it recommends 9–15 seconds. Test short and longer cuts.

How many creatives should I run?

TikTok recommends 3–5 creatives per ad group and 3–5 ad groups per campaign.

Related free tools

→TikTok safe zone guidePixel margins to keep text visible.→TikTok hook generatorOpening lines that stop the scroll.→TikTok CTR calculatorCheck how often people click.
Updated ·By the Deviantly data team

Sources: TikTok Ads: Creative best practices for performance ads · TikTok Ads: TopView ad specifications · Adkit: TikTok ad safe zones