How it works
Pick a pace you can keep
3 posts a week for a month beats 14 posts for one week. Choose the number you can film without burning out.
One theme per week
A weekly theme makes ideas easier and lets viewers binge related videos.
Batch and repeat
Film 2–3 videos per session. When one format gets more views, repeat it next week.
Frequently asked questions
How often should I post on TikTok?
Post as often as you can keep up with good quality. For most small accounts, 3–7 posts a week is a sustainable range.
What should be in a TikTok content calendar?
The date, format, topic and hook for each post. Add a goal per week so each video has a job.
Should I plan trends in advance?
Plan slots, not exact trends. Leave one or two posts a week open for a trending sound or format in your niche.