Start from an example:
Measure
Divide by
Video or account totals
views
followers
Shown as bookmarks on the video.
Benchmarks are rough guides; engagement varies by niche and account size.
How TikTok engagement rate is calculated
By views
(likes + comments + shares + saves) ÷ views × 100The usual way for TikTok, because most views come from people who don’t follow you.
By followers
(likes + comments + shares + saves) ÷ followers × 100Useful to compare accounts for brand deals, but it rises when one video goes viral.
Frequently asked questions
What is a good engagement rate on TikTok?
By views, 4–8% is solid for most accounts and above 8% is excellent. It tends to drop as an account grows.
Do saves count as engagement?
Yes. Saves (bookmarks) show strong interest, so this calculator counts them with likes, comments and shares.