Start from an example:
Product
$
$
Landed cost, packaging and shipping or FBT fees.Fees and ads
%
Check your rate in Seller Center (6% or 8% for most US categories).%
Set 0 for orders from your own ads with no affiliate.$
Your CPA. Ad spend ÷ orders.Fee basis simplified to the item price. Trade reports say most US categories moved from 6% to 8% on Aug 4, 2026; TikTok’s public table still shows 6%. Check Seller Center.
How TikTok Shop ad profit is calculated
Profit before ads
price − cost − referral fee − commissionThis is your max CPA: the most an ad can cost per order before you lose money.
Profit per order
profit before ads − ad spend per orderAd spend per order is your CPA from Ads Manager or GMV Max.
Break-even ROAS
price ÷ profit before adsSet GMV Max ROI targets above this number.
Frequently asked questions
What fees does TikTok Shop charge?
A referral fee per sale, 6% in TikTok’s public US table and 8% for most categories after Aug 4, 2026 per trade reports. There is no monthly fee.
What creator commission should I set?
Most sellers set 5–20%. FastMoss medians: Beauty 15%, Health 20%, Womenswear 10%.
Do I pay commission on ad orders?
Only when a creator’s affiliate content or Spark Ad drove the sale. Orders from your own ads usually carry no commission.