How it works
Set your offer
Enter the product, the commission rate you set in Seller Center and whether you send samples.
Match the creator
Name the creator's niche so the message says why they fit. Replace [Creator name] before you send.
Send in the right place
Use the short DM in TikTok messages and the longer one in the target collaboration invite, where third-party guides list a 500-character cap.
Frequently asked questions
What is a target collaboration on TikTok Shop?
A private affiliate offer you send to chosen creators in Seller Center, with its own commission rate. You can add a message or share an invite link.
How long can the invite message be?
Third-party tool guides list a 500-character maximum for the target collaboration message. TikTok's own help page does not state it, so check the field in Seller Center.
What commission should I offer?
Check what similar products offer in the affiliate marketplace and what your margin allows. Use the commission calculator to test rates.
Related free tools
Sources: TikTok: How to set up a target collaboration in Seller Center · Growi: TikTok Shop target collab message (max 500 characters)