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TikTok Shop commission rates by category

Typical affiliate commission ranges, from 2026 benchmarks.

Quick answer

Most TikTok Shop sellers offer 10–20% open commission. Benchmarks put the average at 13–16%, electronics lower (5–8%) and beauty or health higher (12–25%).

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CategoryOffer typeCommissionNote
Beauty & Personal CareOpen collab, standard12–15%Estimate. Low end 8%. Short Form Nation.
Beauty & Personal CareOpen collab, competitive18–20% (up to 25%+)Estimate. To stand out in crowded niches. Short Form Nation.
Beauty & Personal CareTargeted collab18–22% (premium 25–28%, VIP 30%+)Estimate. Offered to chosen creators. Short Form Nation.
Beauty & Personal CareTypical US range15–25% (top tier 30%)Estimate. Ranges seen across active US programs. Hubfluence.
Fashion & ApparelOpen collab, standard10–13%Estimate. Low end 7%. Short Form Nation.
Fashion & ApparelOpen collab, competitive15–18% (up to 22%+)Estimate. To stand out in crowded niches. Short Form Nation.
Fashion & ApparelTargeted collab15–18% (premium 20–22%, VIP 25%+)Estimate. Offered to chosen creators. Short Form Nation.
Fashion & ApparelTypical US range10–15% (top tier 20%)Estimate. Ranges seen across active US programs. Hubfluence.
Health & WellnessOpen collab, standard12–15%Estimate. Low end 8%. Short Form Nation.
Health & WellnessOpen collab, competitive18–20% (up to 22%+)Estimate. To stand out in crowded niches. Short Form Nation.
Health & WellnessTargeted collab18–22% (premium 22–25%, VIP 28%+)Estimate. Offered to chosen creators. Short Form Nation.
Health & WellnessTypical US range20–30% (top tier 30%+)Estimate. Ranges seen across active US programs. Hubfluence.
Home & KitchenOpen collab, standard10–12%Estimate. Low end 7%. Short Form Nation.
Home & KitchenOpen collab, competitive15–18% (up to 20%+)Estimate. To stand out in crowded niches. Short Form Nation.
Home & KitchenTargeted collab15–18% (premium 18–22%, VIP 25%+)Estimate. Offered to chosen creators. Short Form Nation.
Home & KitchenTypical US range10–20% (top tier 25%)Estimate. Ranges seen across active US programs. Hubfluence.
Electronics & TechOpen collab, standard5–8%Estimate. Low end 3%. Short Form Nation.
Electronics & TechOpen collab, competitive10–12% (up to 15%+)Estimate. To stand out in crowded niches. Short Form Nation.
Electronics & TechTargeted collab10–13% (premium 15–18%, VIP 20%+)Estimate. Offered to chosen creators. Short Form Nation.
Electronics & TechTypical US range5–15% (top tier 20%)Estimate. Ranges seen across active US programs. Hubfluence.
Food & BeverageOpen collab, standard10–15%Estimate. Low end 8%. Short Form Nation.
Food & BeverageOpen collab, competitive18–20% (up to 22%+)Estimate. To stand out in crowded niches. Short Form Nation.
Food & BeverageTypical US range10–20% (top tier 25%)Estimate. Ranges seen across active US programs. Hubfluence.
Jewelry & AccessoriesOpen collab, standard12–15%Estimate. Low end 8%. Short Form Nation.
Jewelry & AccessoriesOpen collab, competitive18–20% (up to 25%+)Estimate. To stand out in crowded niches. Short Form Nation.
Pet ProductsOpen collab, standard12–15%Estimate. Low end 8%. Short Form Nation.
Pet ProductsOpen collab, competitive15–18% (up to 22%+)Estimate. To stand out in crowded niches. Short Form Nation.
All categoriesOpen collab average13–16%Estimate. Cross-category average. Short Form Nation.
All categoriesTargeted collab, typical18–30%Estimate. Short Form Nation.
All categoriesCommon sweet spot15–20%Estimate. Suggested starting band for most categories. Hubfluence.

All rates are estimates from vendor benchmarks, not TikTok data. Sellers set their own commission; check competing offers in the Affiliate Center.

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How to use these commission rates

  • Start from your margin

    Commission comes out of your margin. Work out what you can afford per sale first, then compare with your category's range.

  • Open vs targeted

    Open collaboration is visible to all creators. Targeted collaboration is an invite to chosen creators, usually at a higher rate.

  • Check live offers

    Search your product type in the Affiliate Center to see what similar products pay right now.

Frequently asked questions

What is a good commission rate on TikTok Shop?

Benchmarks put open collaboration at about 13–16% on average and 15–20% as a common sweet spot. Electronics run lower, beauty and health higher.

Who sets the commission rate?

The seller. TikTok doesn't fix affiliate rates; you choose them per product and can offer higher targeted rates to chosen creators.

Do I pay commission on refunded orders?

Commission on a refunded order is usually reversed if the refund happens before the creator is paid.

Are these TikTok's official rates?

No. They are estimates from 2026 vendor benchmarks. TikTok's own referral fee is a separate charge.

Related free tools

→TikTok commission calculatorWhat creators earn per sale.→TikTok Shop creator ROI calculatorProfit and ROI per creator.→TikTok Shop referral fees by categoryTikTok's own fee per category.
Updated ·By the Deviantly data team

Sources: Short Form Nation: affiliate commission rates brands should offer (2026) · Hubfluence: TikTok Shop commission guide 2026 · Dashboardly: TikTok Shop fees 2026 (commission refunds)