Start from an example:
Event
Sale event (2026)
days
Counted from the event day. For Christmas, the days up to Dec 24.Demand
orders
%
Your estimate. 150% means 2.5× normal orders.units
%
Timing and creators
days
Production plus shipping to your warehouse.days
Time for FBT or your 3PL to receive stock.days
Shipping a sample, filming and posting before the sale.orders
Estimate. Use your own past affiliate data.Uplift and orders per sample are your estimates. 12.12 is mainly a Southeast Asia TikTok Shop event; check your market’s campaign calendar.
How the holiday plan is calculated
Stock
daily orders × (1 + uplift) × sale days × units per order × (1 + safety)Covers the sale window only. Add your normal stock for the days before and after.
Order-by date
sale start − check-in buffer − supplier lead timeThe last day to place your supplier order so stock is in the warehouse when the sale starts.
Creator samples
sale orders ÷ orders per sampleA simple way to size affiliate seeding. Ship samples early enough for creators to post before the sale.
Frequently asked questions
When is Black Friday 2026?
Friday, November 27, 2026. Cyber Monday is Monday, November 30.
How early should I send creator samples?
About 2–3 weeks before the sale gives time for shipping, filming and posting. Send earlier for big events.
How much uplift should I plan for?
Use last year’s numbers if you have them. Without data, plan a modest uplift and keep a reorder option ready.