TikTok Shop LIVE sales calculator

GMV per hour and profit from one LIVE stream.

Quick answer

LIVE GMV per hour = viewers per hour × conversion rate × average order value. Profit = GMV × margin − host and ad costs.

Start from an example:

Stream

Viewers per hour

viewers

Unique viewers per hour, from LIVE analytics.

Conversion rate

Orders ÷ viewers. Estimate if you have no data yet.

Average order value

Stream length

hours

Costs

Margin before stream costs

After product, shipping, fees and commission.

Host cost per hour

Ad spend per hour

LIVE GMV Max or promote budget.

Viewer counts and conversion rates are your own estimates; check them against LIVE analytics after each stream.

How LIVE sales are calculated

GMV per hour
orders per hour = viewers × conversion % GMV per hour = orders × average order value
Use unique viewers per hour so long streams don’t double-count people.
Profit
profit = GMV × margin − (host + ads) × hours
Margin should already include product cost, shipping, referral fee and any creator commission.
Break-even conversion
(host + ads per hour) ÷ (viewers × AOV × margin)
The conversion rate you need for the stream to cover its own costs.

How do I calculate TikTok LIVE sales?

Multiply viewers per hour by your conversion rate to get orders, then by average order value to get GMV per hour.

Is it worth paying a LIVE host?

Yes if margin from the extra GMV beats the host fee. Check that your conversion rate is above the break-even rate shown.

Where do I find LIVE viewers and conversion?

TikTok Shop LIVE analytics show viewers, orders and GMV for each session. Divide orders by viewers for conversion.

Updated November 5, 2026·By the Deviantly data team