How it works
Paste real reviews
Copy reviews from your listing or a competitor's, one per line. 10–50 reviews give clear themes.
Read complaints first
The issues list shows what to fix in the product, packaging or listing before you spend more on ads.
Use buyer words
Quotes are copied word for word. Buyers' own words make strong hooks and on-screen text.
Frequently asked questions
Where do I find my TikTok Shop reviews?
On your product page in the TikTok app, or under Reviews in Seller Center. Copy them as text, one per line.
Can I analyze a competitor's reviews?
Yes. Their complaints show gaps your product and listing can fill.
Can I use review quotes in ads?
Use them word for word and don't change their meaning. Avoid health or results claims the product can't back up.