Long-form videos
Shorts
Estimates only; RPM depends on niche, audience country and season. Check YouTube Studio > Analytics > Revenue for your RPM.
How YouTube earnings are estimated
Long-form
views ÷ 1,000 × RPMRPM is what you keep per 1,000 views after YouTube's share. Most creators see 1 €–5 €; education and finance can be much higher.
Shorts
Shorts views ÷ 1,000 × Shorts RPMShorts ad revenue is pooled and creators keep 45% of their allocation. That works out to about 0,046 €–0,18 € per 1,000 views in most niches.
Frequently asked questions
How much does YouTube pay per 1,000 views?
About 1 €–5 € for long-form videos for most creators, and roughly 0,046 €–0,18 € for Shorts.
How much do 1 million YouTube views pay?
About 920 €–4.600 € for long-form views, but only about 46 €–184 € for Shorts views.
Why is Shorts RPM so low?
Shorts have fewer ad slots and revenue is pooled across creators, who keep 45% of their share.
When is YouTube RPM highest?
In Q4 (October–December), when advertisers spend the most. Q1 is usually lowest.
Related free tools
Sources: vidIQ: how much YouTube pays per view (2026) · AIR Media-Tech: YouTube Shorts RPM vs long-form (2026) · YouTube Help: Shorts monetization policies