Войти Начать бесплатную пробную версию

Influencer rate calculator

A fair price range for a sponsored post.

Quick answer

Most creators price at 9 500 ₽–47 500 ₽ per post with 1K–10K followers and 47 500 ₽–237 500 ₽ with 10K–100K. Price on average views, not only followers.

Start from an example:

Platform and content

Platform
Content type
Extras

Audience

%
Likes + comments + shares ÷ views.

Pricing assumptions (estimates, edit to match your market)

$
Price per 1,000 views for a TikTok video. Instagram ×1.3, YouTube ×1.5.
$

Estimates only. Rates vary a lot by niche, country and brand fit; CPM and per-1K values are editable assumptions.

How the influencer rate is estimated

  • Views first

    avg views ÷ 1,000 × CPM × platform × content type

    Brands pay for reach, so 70% of the estimate comes from average views. Instagram is set 30% above TikTok and YouTube 50% above; edit the base CPM to fit your market.

  • Followers as a check

    followers ÷ 1,000 × rate per 1K

    The other 30% uses the classic per-1K-followers rule, so accounts with few views but a loyal base aren’t underpriced.

  • Adjustments

    Engagement above 4% raises the price (up to ×1.4). Stories run about half price, long YouTube integrations cost more, and usage rights or paid ads add 25–40%.

Frequently asked questions

How much should I charge for a sponsored TikTok?

Micro creators (10K–100K followers) often charge about 19 000 ₽–190 000 ₽ per video. Your average views matter more than follower count on TikTok.

Do Instagram Reels pay more than TikTok?

Usually. One industry dataset found Reels average about 32% more than TikTok videos at the same follower count.

Should I charge extra for usage rights?

Yes. Usage rights for about 6 months typically add 20–30%, and letting a brand run your post as an ad (whitelisting) adds 30–50%.

What tier am I?

Nano is 1K–10K followers, micro 10K–100K, mid 100K–500K, macro 500K–1M and mega 1M+.

Related free tools

→TikTok money calculatorWhat a creator could earn a month.→TikTok follower trackerFollowers, views and engagement for any @handle.→TikTok engagement rate calculatorEngagement rate from likes, comments and views.
Updated ·By the Deviantly data team

Sources: Later: Influencer pricing benchmarks, 2026 · ContentGrip: Influencer marketing rate card 2026