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Influencer rate calculator

A fair price range for a sponsored post.

Quick answer

Most creators price at Rp1.600.000–Rp8.000.000 per post with 1K–10K followers and Rp8.000.000–Rp40M with 10K–100K. Price on average views, not only followers.

Start from an example:

Platform and content

Platform
Content type
Extras

Audience

%
Likes + comments + shares ÷ views.

Pricing assumptions (estimates, edit to match your market)

$
Price per 1,000 views for a TikTok video. Instagram ×1.3, YouTube ×1.5.
$

Estimates only. Rates vary a lot by niche, country and brand fit; CPM and per-1K values are editable assumptions.

How the influencer rate is estimated

  • Views first

    avg views ÷ 1,000 × CPM × platform × content type

    Brands pay for reach, so 70% of the estimate comes from average views. Instagram is set 30% above TikTok and YouTube 50% above; edit the base CPM to fit your market.

  • Followers as a check

    followers ÷ 1,000 × rate per 1K

    The other 30% uses the classic per-1K-followers rule, so accounts with few views but a loyal base aren’t underpriced.

  • Adjustments

    Engagement above 4% raises the price (up to ×1.4). Stories run about half price, long YouTube integrations cost more, and usage rights or paid ads add 25–40%.

Frequently asked questions

How much should I charge for a sponsored TikTok?

Micro creators (10K–100K followers) often charge about Rp3.200.000–Rp32M per video. Your average views matter more than follower count on TikTok.

Do Instagram Reels pay more than TikTok?

Usually. One industry dataset found Reels average about 32% more than TikTok videos at the same follower count.

Should I charge extra for usage rights?

Yes. Usage rights for about 6 months typically add 20–30%, and letting a brand run your post as an ad (whitelisting) adds 30–50%.

What tier am I?

Nano is 1K–10K followers, micro 10K–100K, mid 100K–500K, macro 500K–1M and mega 1M+.

Related free tools

→TikTok money calculatorWhat a creator could earn a month.→TikTok follower trackerFollowers, views and engagement for any @handle.→TikTok engagement rate calculatorEngagement rate from likes, comments and views.
Updated ·By the Deviantly data team

Sources: Later: Influencer pricing benchmarks, 2026 · ContentGrip: Influencer marketing rate card 2026