Start from an example:
Views
views
From Creator Rewards analytics, not total views.videos
Videos 1 minute or longer.RPM range (estimates)
$
Per 1,000 qualified views.$
TikTok does not publish RPM; the range is creator-reported. Check Creator Rewards in TikTok Studio for your real figure.
How TikTok pays for views
Payout
qualified views ÷ 1,000 × RPMCreator Rewards pays per 1,000 qualified views. Creators report 38 ₽–95 ₽, higher in niches like finance and tech.
Qualified views
Only views on public, original videos of 1 minute or more count, and some views are filtered out by region and watch time.
Frequently asked questions
How much does TikTok pay for 1 million views?
About 38 000 ₽–95 000 ₽ in qualified views through Creator Rewards. Total views are usually higher than qualified views.
Who can join Creator Rewards?
Creators 18+ with at least 10,000 followers and 100,000 views in the last 30 days, in an eligible country.
Does TikTok still have the Creator Fund?
No. It paid about 2 ₽–4 ₽ per 1,000 views and was replaced by Creator Rewards in 2024.