TikTok RPM calculator

Around $0.40–$1.00 is typical for Creator Rewards. Above $1.00 is strong.

It is higher than YouTube Shorts (about $0.07–$0.20 in most niches) but below YouTube long-form ($1–$5).

Your earnings per 1,000 qualified views.

Quick answer

TikTok RPM = earnings ÷ qualified views × 1,000. Creator Rewards RPMs usually fall between 38 ₽ and 95 ₽.

Start from an example:

Your numbers

Earnings

Creator Rewards earnings for the period.

Qualified views

views

Benchmark (estimate)

Typical low RPM

Typical high RPM

Benchmarks are third-party estimates; TikTok publishes no standard RPM.

How TikTok RPM is calculated

RPM
earnings ÷ qualified views × 1,000
RPM is revenue per mille: what you earn for every 1,000 views that count toward Creator Rewards.
Why RPM varies
Audience country, niche, watch time and how many views qualify all move RPM. Finance and tech tend to sit higher than comedy.

What is a good TikTok RPM?

Around 38 ₽–95 ₽ is typical for Creator Rewards. Above 95 ₽ is strong.

What is the difference between RPM and CPM?

CPM is what advertisers pay per 1,000 impressions. RPM is what the creator earns per 1,000 views.

How does TikTok RPM compare to YouTube?

It is higher than YouTube Shorts (about 7 ₽–19 ₽ in most niches) but below YouTube long-form (95 ₽–475 ₽).

Updated November 5, 2026·By the Deviantly data team