Instagram money calculator

Rough 2026 ranges: nano (1K–10K) $20–$200, micro (10K–50K) $200–$2,000, mid-tier (50K–500K) $2,000–$5,000, macro (500K–1M) $5,000–$15,000.

Around $100 per post using the $10 per 1,000 followers benchmark, more for a Reel or a high engagement rate.

A price range for one sponsored post.

Quick answer

A common starting point is ฿340 per 1,000 followers per post, adjusted for engagement and format. Reels cost about 20–30% more; Stories about half.

Start from an example:

Post

Post type

Account

Followers

followers

Engagement rate

Likes + comments + saves + shares ÷ followers.

Pricing assumptions (estimates, edit to match your market)

Base rate per 1K followers

Estimate. A common benchmark is ฿3,400 per 10,000 followers.

Typical engagement rate

Your rate is compared with this. 1–3% is normal for creators.

Estimates only. Real rates depend on niche, audience country, usage rights and how much work the brief needs.

How the Instagram post price is estimated

Start from followers
followers ÷ 1,000 × base rate
Many brands start at about ฿3,400 per 10,000 followers (฿340 per 1,000). Edit the base rate for your niche.
Adjust for engagement
× (your ER ÷ typical ER), capped 0.5–2
An account whose followers react more is worth more per follower. The adjustment is capped so one viral post doesn't skew it.
Adjust for format
Reel ×1.25 · Carousel ×1.1 · Photo ×1 · Story ×0.5
Reels take more work and usually cost 20–30% more. Stories vanish after a day and cost about half.

How much do Instagram influencers charge per post?

Rough 2026 ranges: nano (1K–10K) ฿680–฿6,800 micro (10K–50K) ฿6,800–฿68,000 mid-tier (50K–500K) ฿68,000–฿170,000 macro (500K–1M) ฿170,000–฿510,000.

How much is 10K followers worth per post?

Around ฿3,400 per post using the ฿340 per 1,000 followers benchmark, more for a Reel or a high engagement rate.

Do Reels pay more than photos?

Usually yes. Reels take longer to make and reach more people, so creators often charge 20–30% more than a feed post.

Does Instagram pay creators directly for posts?

Not for sponsored posts. Brands pay you. Instagram's own tools, like subscriptions and gifts, pay separately.

Updated November 5, 2026·By the Deviantly data team