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Instagram money calculator

A price range for one sponsored post.

Quick answer

A common starting point is 950 ₽ per 1,000 followers per post, adjusted for engagement and format. Reels cost about 20–30% more; Stories about half.

Start from an example:

Post

Post type

Account

followers
%
Likes + comments + saves + shares ÷ followers.

Pricing assumptions (estimates, edit to match your market)

$
Estimate. A common benchmark is 9 500 ₽ per 10,000 followers.
%
Your rate is compared with this. 1–3% is normal for creators.

Estimates only. Real rates depend on niche, audience country, usage rights and how much work the brief needs.

How the Instagram post price is estimated

  • Start from followers

    followers ÷ 1,000 × base rate

    Many brands start at about 9 500 ₽ per 10,000 followers (950 ₽ per 1,000). Edit the base rate for your niche.

  • Adjust for engagement

    × (your ER ÷ typical ER), capped 0.5–2

    An account whose followers react more is worth more per follower. The adjustment is capped so one viral post doesn't skew it.

  • Adjust for format

    Reel ×1.25 · Carousel ×1.1 · Photo ×1 · Story ×0.5

    Reels take more work and usually cost 20–30% more. Stories vanish after a day and cost about half.

Frequently asked questions

How much do Instagram influencers charge per post?

Rough 2026 ranges: nano (1K–10K) 1 900 ₽–19 000 ₽ micro (10K–50K) 19 000 ₽–190 000 ₽ mid-tier (50K–500K) 190 000 ₽–475 000 ₽ macro (500K–1M) 475 000 ₽–1.4M ₽.

How much is 10K followers worth per post?

Around 9 500 ₽ per post using the 950 ₽ per 1,000 followers benchmark, more for a Reel or a high engagement rate.

Do Reels pay more than photos?

Usually yes. Reels take longer to make and reach more people, so creators often charge 20–30% more than a feed post.

Does Instagram pay creators directly for posts?

Not for sponsored posts. Brands pay you. Instagram's own tools, like subscriptions and gifts, pay separately.

Related free tools

→Influencer rate calculatorPrice posts on TikTok, Instagram and YouTube.→Instagram engagement rate calculatorEngagement by followers or reach.→TikTok brand deal calculatorWhat to charge for a TikTok deal.
Updated ·By the Deviantly data team

Sources: Hootsuite: Influencer pricing (2026) · Later: Influencer pricing benchmarks, 2026 guide · Influencer Marketing Hub: Instagram influencer rates