TikTok Shop pricing calculator

The lowest price that still hits your margin.

Quick answer

Minimum price = fixed costs ÷ (1 − referral fee % − commission % − target margin %). ฿425 of costs at 6%, 9% and 20% needs ฿654.

Start from an example:

Costs per order

Product cost

Shipping and packing

Other per order

Fulfillment fee, inserts, returns allowance.

Ads per order

Fees and target

Referral fee

6% on TikTok’s public table; check Seller Center.

Creator commission

Sales through creators

Target margin

Planned seller discount

Sets a list price that lands on the minimum.

The referral fee is charged on the price after seller discounts. Refunds and taxes are not modeled.

How the minimum price is calculated

Fixed and variable costs
fixed = product + shipping + other + ads variable % = referral fee % + commission % × creator share %
Fixed costs are dollars per order. Fees and commission grow with the price.
Minimum price
price = fixed ÷ (1 − variable % − target margin %)
This is the price after any seller discount. Set the target margin to 0% to get the break-even price.
List price
list price = price ÷ (1 − seller discount %)
If you plan to run a discount, list higher so the discounted price still hits your margin.

How do I price products on TikTok Shop?

Add product, shipping and ad costs per order, then divide by 1 minus the referral fee, creator commission and the margin you want.

Why not just add a markup to cost?

Fees and commission are a share of the price, so a simple markup underprices. This formula accounts for that.

What margin should I target?

Many sellers aim for 15–30% after all costs, so there is room for discounts and returns.

Updated November 5, 2026·By the Deviantly data team