Start from an example:
Follower counts
followers
followers
days
TikTok Analytics shows 7, 28 or 60 days.Projections assume the same rate continues. Growth usually slows as an account gets bigger.
How follower growth rate is calculated
Total growth
(followers now − followers then) ÷ followers then × 100The simple percentage change over the whole period.
Daily, weekly and monthly rate
daily = (now ÷ then)^(1 ÷ days) − 1A compound rate, like interest. Weekly and monthly rates come from the daily rate, so you can compare periods of different length.
Average followers per day
(now − then) ÷ daysThe plain average. Use it with the milestone calculator to see when you hit the next goal.
Frequently asked questions
What is a good follower growth rate on TikTok?
For small accounts, 10% a month or more is strong. Large accounts often grow 1–5% a month, because each percent is many more people.
Why is the monthly rate higher than total growth ÷ months?
Because growth compounds. Each day’s gain is added to the base for the next day.
Where do I find my old follower count?
TikTok Analytics shows net follower change for the last 7, 28 or 60 days. Subtract it from today’s count.