How it works
Fill in the facts
List real benefits and anything the creator must say or must not say. The brief uses only what you enter.
Keep it to one page
Creators skim. Short talking points and a clear deadline get followed more often than long scripts.
Send it with the sample
Paste the brief into the Affiliate Center chat or a target collaboration invite so the creator has it before the product arrives.
Frequently asked questions
What should a TikTok Shop creator brief include?
The product, 3 key benefits, must-say points, don'ts, hook ideas, the commission rate and a posting deadline.
Should I give creators a full script?
Usually no. Talking points work better than scripts because creators know what their audience responds to.
Do creators have to disclose TikTok Shop partnerships?
Yes. Paid partnerships should be disclosed under TikTok's branded content rules and advertising law. Remind creators in the brief.