Listing
Price and reviews
The score is our own weighting of common listing guidelines, not TikTok's internal listing quality score. Check Seller Center for your listing diagnosis.
How the listing score works
Six parts, 100 points
title 25 + images 20 + video 15 + description 15 + price 10 + reviews 15Each part scores what buyers and TikTok's review look at first. The fixes are sorted by the points they add.
Title
50–80 characters, no ALL CAPS, no promo wordsGuides report a 25-character minimum and truncation on mobile, so put the product type and key feature first.
Images, video and description
5–9 images · 1 video · 500–1,000 charactersTikTok allows up to nine square images, at least 800 × 800 px, with a white-background main image.
Frequently asked questions
How long should a TikTok Shop product title be?
Aim for 50–80 characters. Guides report that titles under 25 characters can be rejected and long titles are cut off on phones.
How many images can a TikTok Shop listing have?
Up to nine. Use at least five: a white-background main image, then scale, detail and in-use shots, each at least 800 × 800 px.
Does a product video help?
Yes. A short video shows the product in use and answers questions that photos can't. TikTok allows one video per listing.
Is this TikTok's official listing score?
No. It is our own checklist score. Seller Center shows TikTok's own listing diagnosis for each product.
Related free tools
Sources: Tabcut: TikTok Seller University, listing products · Duoke: avoiding TikTok Shop listing failures · LetterCounter: TikTok Shop title and description limits · Racklify: TikTok Shop title formatting rules