TikTok Shop listing grader

Score your product listing and see what to fix first.

Quick answer

A strong TikTok Shop listing has a 50–80 character title, 5–9 images, a product video, a 500+ character description and a price near competitors.

Start from an example:

Listing

images
TikTok allows up to 9.
chars
Characters, including spaces.
Product video on the listing

Price and reviews

%
100% = same as the average similar listing.
stars
0 if no reviews yet.
reviews

The score is our own weighting of common listing guidelines, not TikTok's internal listing quality score. Check Seller Center for your listing diagnosis.

How the listing score works

  • Six parts, 100 points

    title 25 + images 20 + video 15 + description 15 + price 10 + reviews 15

    Each part scores what buyers and TikTok's review look at first. The fixes are sorted by the points they add.

  • Title

    50–80 characters, no ALL CAPS, no promo words

    Guides report a 25-character minimum and truncation on mobile, so put the product type and key feature first.

  • Images, video and description

    5–9 images · 1 video · 500–1,000 characters

    TikTok allows up to nine square images, at least 800 × 800 px, with a white-background main image.

Frequently asked questions

How long should a TikTok Shop product title be?

Aim for 50–80 characters. Guides report that titles under 25 characters can be rejected and long titles are cut off on phones.

How many images can a TikTok Shop listing have?

Up to nine. Use at least five: a white-background main image, then scale, detail and in-use shots, each at least 800 × 800 px.

Does a product video help?

Yes. A short video shows the product in use and answers questions that photos can't. TikTok allows one video per listing.

Is this TikTok's official listing score?

No. It is our own checklist score. Seller Center shows TikTok's own listing diagnosis for each product.