Product
Promotion fees
Expected sales
Fees are 2026 US rates and editable. Prime Day and other peak events can carry different fees; check the Deals page in Seller Central.
How Amazon deal and coupon fees work
Lightning Deals and Best Deals
6 650 ₽ per day + 1% of deal sales (max 190 000 ₽)Introduced June 2025, replacing flat per-deal fees. Use the Lightning / Best Deal preset.
Coupons
475 ₽ per coupon + 2.5% of coupon sales (max 190 000 ₽)The variable fee is charged on the discounted price. The 190 000 ₽ cap applies to coupons created from Nov 5, 2025.
Prime Day 2026
9 500 ₽ per deal + 1.5% of sales (max 475 000 ₽)The event fee for Best Deals and Lightning Deals in 2026. Use the Prime Day preset.
Units to justify the fee
(normal profit + upfront fee) ÷ profit per deal unitHow many units the deal must sell to earn at least what you would have made at full price.
Frequently asked questions
How much does an Amazon Lightning Deal cost in 2026?
Outside peak events, 6 650 ₽ per day the deal runs plus 1% of deal sales, with the variable part capped at 190 000 ₽.
How much do Amazon coupons cost?
475 ₽ per coupon plus 2.5% of sales made with the coupon. Coupons created from Nov 5, 2025 cap the variable fee at 190 000 ₽.
Is a deal worth it if it doesn’t make more profit?
Sometimes. Deals can lift sales rank and reviews, or clear stock before aged inventory fees. Know the cost before you decide.
Related free tools
Sources: My Amazon Guy: Amazon deal and coupon fee changes · Acadia: Amazon US fee changes in 2026 · Bellavix: Prime Day 2026 deal fees and deadlines