Amazon deal & coupon calculator

Margin during a deal and units needed to pay the fee.

Quick answer

Amazon US deals cost $70 a day plus 1% of deal sales (capped at $2,000). Coupons cost $5 plus 2.5% of sales, also capped at $2,000.

Start from an example:

Product

Regular price

Discount

Product cost

Referral fee

FBA fee per unit

Promotion fees

Upfront fee is charged

Upfront fee

Promotion length

days

Variable fee

% of promotion sales.

Variable fee cap

Expected sales

Units sold during promotion

units

Normal sales per day

units

Fees are 2026 US rates and editable. Prime Day and other peak events can carry different fees; check the Deals page in Seller Central.

How Amazon deal and coupon fees work

Lightning Deals and Best Deals
$70 per day + 1% of deal sales (max $2,000)
Introduced June 2025, replacing flat per-deal fees. Use the Lightning / Best Deal preset.
Coupons
$5 per coupon + 2.5% of coupon sales (max $2,000)
The variable fee is charged on the discounted price. The $2,000 cap applies to coupons created from Nov 5, 2025.
Prime Day 2026
$100 per deal + 1.5% of sales (max $5,000)
The event fee for Best Deals and Lightning Deals in 2026. Use the Prime Day preset.
Units to justify the fee
(normal profit + upfront fee) ÷ profit per deal unit
How many units the deal must sell to earn at least what you would have made at full price.

How much does an Amazon Lightning Deal cost in 2026?

Outside peak events, $70 per day the deal runs plus 1% of deal sales, with the variable part capped at $2,000.

How much do Amazon coupons cost?

$5 per coupon plus 2.5% of sales made with the coupon. Coupons created from Nov 5, 2025 cap the variable fee at $2,000.

Is a deal worth it if it doesn’t make more profit?

Sometimes. Deals can lift sales rank and reviews, or clear stock before aged inventory fees. Know the cost before you decide.

Updated November 5, 2026·By the Deviantly data team