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Amazon deal & coupon calculator

Margin during a deal and units needed to pay the fee.

Quick answer

Amazon US deals cost ฿2,380 a day plus 1% of deal sales (capped at ฿68,000). Coupons cost ฿170 plus 2.5% of sales, also capped at ฿68,000.

Start from an example:

Product

$
%
$
%
$

Promotion fees

Upfront fee is charged
$
days
%
% of promotion sales.
$

Expected sales

units
units

Fees are 2026 US rates and editable. Prime Day and other peak events can carry different fees; check the Deals page in Seller Central.

How Amazon deal and coupon fees work

  • Lightning Deals and Best Deals

    ฿2,380 per day + 1% of deal sales (max ฿68,000)

    Introduced June 2025, replacing flat per-deal fees. Use the Lightning / Best Deal preset.

  • Coupons

    ฿170 per coupon + 2.5% of coupon sales (max ฿68,000)

    The variable fee is charged on the discounted price. The ฿68,000 cap applies to coupons created from Nov 5, 2025.

  • Prime Day 2026

    ฿3,400 per deal + 1.5% of sales (max ฿170,000)

    The event fee for Best Deals and Lightning Deals in 2026. Use the Prime Day preset.

  • Units to justify the fee

    (normal profit + upfront fee) ÷ profit per deal unit

    How many units the deal must sell to earn at least what you would have made at full price.

Frequently asked questions

How much does an Amazon Lightning Deal cost in 2026?

Outside peak events, ฿2,380 per day the deal runs plus 1% of deal sales, with the variable part capped at ฿68,000.

How much do Amazon coupons cost?

฿170 per coupon plus 2.5% of sales made with the coupon. Coupons created from Nov 5, 2025 cap the variable fee at ฿68,000.

Is a deal worth it if it doesn’t make more profit?

Sometimes. Deals can lift sales rank and reviews, or clear stock before aged inventory fees. Know the cost before you decide.

Related free tools

→Amazon FBA calculatorFBA fees and profit per unit.→Profit calculatorProfit and margin per sale.→Amazon storage fee calculatorMonthly and aged inventory fees.
Updated ·By the Deviantly data team

Sources: My Amazon Guy: Amazon deal and coupon fee changes · Acadia: Amazon US fee changes in 2026 · Bellavix: Prime Day 2026 deal fees and deadlines