How it works
Paste reviews
Copy 10–50 reviews from the product page, one per line. Mix star ratings for a balanced picture.
Read the themes
Each review is split into phrases and matched to themes such as quality, size or leaks, then counted as praise or complaint.
Act on the top complaint
Fixing the most common complaint, in the product or in how the listing sets expectations, usually lowers returns the most.
Frequently asked questions
How many reviews should I paste?
At least 10. With 30–50 the theme counts become much more reliable.
Can I analyze a competitor’s reviews?
Yes. Pick Competitor and the fixes turn into gaps you can beat them on in your own product and listing.
Why can one review count as praise and a complaint?
Many reviews mix both, like “keeps water cold, but the lid leaked”. Each phrase is matched to its own theme.