TikTok 商店 GMV 计算器：GMV，净销售额和付款
使用这个免费的 TikTok Shop GMV 计算器将 销售单位和价格 转换为 GMV，然后查看 退款、推荐费和联属佣金 后还剩下什么。获取您的 实际支出 、GMV 与支出之间的差距以及每单位利润。
免费，无需注册，没有限制。适用于卖家和联属创作者。
TikTok（商品总价值）中的 GMV 是在扣除退款、平台费用和佣金之前，一段时间内所下订单的总价值。要计算 TikTok Shop GMV，请将销售数量乘以销售价格。计算哪些折扣和运费可能因仪表板而异，因此请检查卖家中心中指标的信息图标。
如何计算 TikTok Shop GMV
GMV 是销售单位乘以价格。计算器的其余部分显示您保留了多少。
输入销售数量和价格
GMV = units × price输入您销售的数量和售价。 GMV 立即出现：单位乘以价格，扣除任何扣除额。
添加折扣、退款、费用和佣金
refunds · referral fee · commission添加卖家资助的折扣、向买家收取的运费、退款率、推荐费和联属佣金。设置与您的类别相匹配的推荐费。
读取 GMV、支出和差距
GMV → payout → profit该瀑布显示了 GMV 如何转化为支出以及产品成本和利润。该差距表明 GMV 的份额从未到达您手中。
What is GMV in TikTok? GMV vs net sales vs payout
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. It tells you how much sold, not how much you keep. Read What GMV means for the full definition. Here is how each number in this calculator is worked out.
| Term | What it is | How this calculator works it out |
|---|---|---|
| GMV | The total value of orders placed, before refunds, fees and commissions | units × price, with discounts taken out or shipping added only if you switch those on |
| Net sales | What buyers paid for products after seller-funded discounts and refunds | units × price − discounts − refunds |
| Referral fee | TikTok Shop’s fee on each sale, a percentage that depends on category and region | fee % × net sales |
| Affiliate commission | The percentage you pay creators on eligible sales their content drives | commission % × share of sales via affiliates × net sales |
| Payout | What is left for you after refunds, fees and commission | net sales + shipping charged − referral fee − commission |
| Profit | What you keep after product costs | payout − product cost × units, before ads, shipping labels and other costs |
| GMV vs payout gap | The share of GMV that never reaches you | (GMV − payout) ÷ GMV |
The fee bases here are simplified so the steps are easy to follow. Your settlement statement in Seller Center is the final word on what you were paid.
常见问题
What is GMV on TikTok?
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. On TikTok Shop it shows how much was sold, not how much you keep. Which discounts and shipping are counted can differ by dashboard, so check the metric's info icon in Seller Center.
Is GMV the same as revenue or profit?
No. GMV is the top line: the value of orders placed. The money you actually receive, your payout, is lower once refunds, referral fees and affiliate commissions come out, and profit is lower again after product, shipping and ad costs. This calculator shows each step and the gap between GMV and payout.
How do I calculate TikTok Shop GMV?
Multiply units sold by the selling price, before any deductions. For example, 100 units at ¥181.18 is ¥18,118 of GMV. Depending on the dashboard, seller-funded discounts may be taken out and shipping charged to buyers may be added, so set the two GMV options in the calculator to match.
Does GMV include shipping and discounts?
It depends on the dashboard definition. Some GMV metrics use the price before discounts and others after, and shipping charged to buyers may or may not be included. Hover over or tap the info icon next to GMV in Seller Center to see exactly what that number counts.
What is GMV for TikTok affiliates?
For creators in TikTok Shop's affiliate program, GMV is the sales value of orders driven by your content, such as videos, LIVEs and your showcase. Commission is paid on eligible sales, which can be lower than GMV once refunds and returns are taken out. Switch the calculator to Creator to estimate your commission.
Is this free?
Yes. The TikTok Shop GMV calculator is free, with no sign-up and no daily limit. To see estimated GMV for any shop, use the TikTok Shop revenue checker, or start a 7-day free trial to track shops and products over time.
相关免费工具
Every number on this page comes from what you type in. Payout and profit are estimates because fee bases, discounts and shipping rules vary by category, region and dashboard, and they are labelled Estimate. Check your Seller Center statements for the amounts actually settled.