Start from an example:
Videos
videos
$
Beginners ~¥725 median ~¥1,269 pros ¥3,625+.Video length
Deliverable
%
30–50% of the base is common.Rights
months
0 = organic use only.%
Estimate. 3–5 months ≈ the common 30–50%.months
Ads run from your account.%
Estimate. Length multipliers, the per-month usage fee and the ±range are modeled; adjust to your own rate card.
How UGC rates are calculated
Content
rate × length × videos × (1 − bundle discount)Bundles commonly get 5–10% off for 2 videos, 10–15% for 3–4 and 15–25% for 5 or more. This tool uses the midpoints.
Usage rights
rate × videos × fee per month × monthsBrands pay extra to use your videos in ads or on their site. 30–50% of the base is a common total.
Whitelisting
rate × videos × 30% × monthsRunning ads from your account is priced monthly, about 30% of the base rate per month.
Frequently asked questions
How much should a beginner charge for UGC?
About ¥725 per video is a common starting rate. Raise it as your portfolio grows.
What is the difference between usage rights and whitelisting?
Usage rights let the brand post your video on its own channels or ads. Whitelisting lets it run ads from your account.
Should I charge for raw footage?
Yes. Raw files take extra time to sort and deliver. 30–50% of the base rate is common.