Brand name checker

Length, sound and handle format for any name.

Quick answer

Strong brand names are usually 4–12 letters, easy to say on first read and short enough for handles: TikTok allows 24 characters, Instagram 30.

Start from an example:

Name

Brand name

This checks format only. It does not check if a name, handle or domain is taken.

Heuristic format check only. It makes no claim that a name, handle, domain or trademark is available.

How the brand name check works

Length and words
Names of about 4–14 letters and 1–3 words score best. Longer names lose points.
Sound
It counts vowels, syllables and runs of consonants. Too few vowels or 4+ consonants in a row make a name hard to say.
Handle format
TikTok usernames allow 2–24 characters and Instagram up to 30: lowercase letters, numbers, periods and underscores, with no period at the start, end or twice in a row.

Does this check if the name is taken?

No. It checks format only. Search TikTok, Instagram, domain registrars and trademark databases yourself.

How long can a TikTok username be?

2–24 characters: letters, numbers, underscores and periods. A period cannot be first, last or doubled.

How long can an Instagram username be?

Up to 30 characters, with the same allowed characters and period rules.

What if my .com is taken?

Common options are adding a short word (get, try, shop, hq) or using .co. Check trademarks either way.

Updated November 5, 2026·By the Deviantly data team